Frequently Asked Questions
How much do you pay to publishers?
Here are the rates of revenue sharing:
- 60% of CPM gets website owner.
- 10% of CPM gets website owner's referrer (it is about 16.7% of referral's earnings)
- 10% of CPM gets advertiser's referrer.
- 20% of CPM is system commission.
Advertisers may place any CPM bids on their choice. Obeus does not define prices except of minimal bid which is currently $0.50 (May 13th, 2007). Real bids vary from site to site, from category to category.
Though, we must admit that publisher's revenue depends not only on CPM bids but also on website traffic quality. More precisely - on website CTR. It is Obeus fair policy.
How does it work exactly? - All CPM bids mean click-through rate of 1% and more. If your website has lower CTR then you should expect less revenue. For example if CTR on your website is 0.5%, your revenue will be two times smaller because in such case advertiser pays proportionally less. In this way publisher's CPM may be decreased down to 1 cent!
That's why placing an ad block on some invisible place on your website will result nothing.